Austin's blog post on funding of nonprofit news outlets

Austin argues that funders will generally have less impact on mission-driven nonprofit news outlets than corporate advertisers who fund for-profit media.

". . . a donor need not shift and change and bargain with indy outlets to get them to publish material that the donor wants. The breadth of indy media is incredibly large, and virtually any donor can simply give to whichever outlet suits him or her. It's cheaper and smarter and more realistic to do this than try and change an established institution.In this way content drives funding/donations. In mainstream media, funding drives content."